Most digital messaging nowadays, are gone and lost when read and likely never to be seen again. How often do you go back to an old PDF or image bank? A vine or meme? Books are percieved as a ’slow’ medium, which is true. But in there lies both the quality of the messages and the integrity of the sender. Publishing books is a serial process involving many competences, hence costly and to most people and companies, intimidating, unlike a push of a button on the web.
Tech facts about books in general:
The invention of the moveable type on the printing press by Johann Fust, Peter Schoffer and Johannes Gutenberg (around 1440 A.D), marks the entry of the book into the industrial age. The Western book was no longer a single copy, written or reproduced by request, but a mass product establishing knowledge throughout societies. The book became an enterprise, requiring writers, publishers and craftmanship creating them.
In a world of web and a pletora of information available, books provide a whole other experience along with passing information. The sheer feel and physicality of a book has the integrity of a gift, a value, that no PDF or website can provide. It comes with a look'n'feel that takes craftmanship and experience to offer. Those values are provided by technology and both companies and individuals still enjoy those today.
In a traditional publishing chain, the originator will leave all competences to the publisher and get a slight fee in return. Skoob disrupts the traditional publishing process by breaking down the links of the chain and reconnecting them according to the needs of the individual projects. The aim is to involve and add value for the original author, cut production costs and align with the readers demands and interests. Simply, Tailor made book publishing. Since we’ve broken up the traditional chain of publishing, we can serve various clients with different approaches:
1. Personal authors - fiction or faction
2. Corporate publishing (PR)
3. Commercial publishing (Sales)
4. Public Service and organizations
5. Distributors (Bookstores)
6. NGO’s (Purpose driven activities)
So, writing a book is not just writing a book. It is telling a story to an audience with a long lasting value and quality carried by a 500 year old technology that will outlast any other media we know of today. It takes a great team to do that.
Books are in general percieved as a prehistoric and dull medium. It is old, but analogue books still surpass the digital possibilities in many ways. For instance, if you approach a potential client and choose between sending an e-mail with a PDF or hand over a well crafted book; What do you think gets the most attention and integrity? It is never a question about either/ or, but about mixing the media the right way. But writing off the analogue book as a message carrier is simply unbalanced. Combine the media to convey your messages best...
There are various ways to connect books to the web. QR-codes are simplest, most known and widespread and is a technology available freely to everybody. The typical scenario is books are expensive and outdated whereas the web is fast and cheap. Combining both is the answer to best of both worlds. Below is an examples of how it works on one of the latest productions from SKOOB.
Sources for inspiration:
https://elemental.medium.com/why-reading-books-is-important-for-the-brain-d6468dc0a26a > https://www.weforum.org/agenda/2019/06/5-reasons-why-reading-books-is-good-for-you/ > https://www.cnbc.com/2019/04/05/harvard-mit-study-says-parents-do-this-one-thing-to-raise-happier-successful-wealthier-children.html >
Interested in making a book? Please contact Mikkel Styrbjørn Hartvig Andersen at firstname.lastname@example.org or by phone +45 4063 2454.
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